Team India’s consistency creates TV viewership records


As India consolidated its position as the No. 1 Test team, Star Sports continued to deliver record viewership numbers throughout the home season of cricket. The ‘Test of The Best’ campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC. The 4-match Test series delivered a total of 1.1 Bn Gross impressions with the third Test match alone recording 383 Mn. Notably, the viewership increased on a series-to-series basis, as India continued its dominance in Test cricket, recording 10 wins in 13 tests.

In the shorter ODI and T20 formats, Star Sports communicated the proposition of exciting action. Year 2017 for cricket started with a bang on Star Sports as the India-England ODI series became the highest rated bilateral ODI series in the last 5 years. Further, the viewership for both the ODI as well as the T20 format continued to grow at a per match level.

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Lauding the accomplishment, an official Star India spokesperson said, “The Indian cricket team continued their high levels of performance as they reclaimed the No.1 Test team title, beating opponents like New Zealand, England, Bangladesh and Australia. With success across all the formats, the fans were delighted to witness such an action-packed Home Season of Cricket with every session being exciting and unpredictable. For the advertisers, it reinforces the belief that nothing cuts across like cricket in India. At Star Sports, we understand the pulse of the fans and that helped us carry out inspiring integrated marketing campaigns that made this home season a memorable one.”

India’s next challenge is to defend the ICC Champions Trophy in June. The fans eagerly await this year’s biggest cricketing event ‘Champions Ka World Cup’, as the defending champions India begin their campaign against arch-rivals Pakistan on the June 4. Also, the ICC CT 2017 will be Virat Kohli’s first major ICC tournament as the captain of the Indian team. Star will be campaigning the ICC event as Champions Ka World Cup, to be broadcast in India  by the Star Sports network.


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