Prasenjit Basu who was senior vice president, head marketing Ten Sports has moved on from the sportcaster to join Tata Group’s Voltas as general manager marketing.
At Voltas he will report to Deba Ghoshal, vice president – marketing & key accounts, Voltas
A source in Ten Sports informs, “He (Basu) had put down his papers in March and was with the company till mid April.”
IIM Delhi alumnus Basu started his career with Kodak in 1997. He then had stints with DLF Universal, LG Electronics, Reliance Digital, and Videocon Consumer Durables. In 2012 he joined Ten Sports as vice-president – head marketing, in 2014 he was elevated as SVP- head marketing and audience strategy.