Tendulkar snaps ties with Spartan Sports

Sachin Tendulkar,Spartan Sports,Spartan Sports brand ambassadors,Sachin Tendulkar Spartan Sports,Spartan brand ambassadors
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Sachin Tendulkar has terminated his association with Spartan Sports as an investor and advisory board member. The cricket legend has quit the company after it had defaulted on payments running into crores.

The 45-year-old batting maestro was signed up by the Sydney-based company in 2016.

Besides Tendulkar, the company has also signed other leading names from the sport, such as India’s World Cup-winning captain Mahendra Singh Dhoni, big-hitting West Indies opener Chris Gayle and Eoin Morgan, among others.

The company, co-owned by Indian entrepreneur Kunal Sharma, has reportedly also defaulted on its other brand icons’ contractual payments. Former Pakistan pace bowling legend Wasim Akram had been among the Spartan brand ambassadors.

A recent court ruling in Australia had ordered the sports gear and equipment company to be liquidated, which in turn could affect the players associated with Spartan Sports. Sources said that a few cricketers have suffered financial losses after the company defaulted on their payments.

Spartan Sports owes creditors to the tune of ₹60 crore and the players could suffer major losses if the liquidation process gets underway, sources said.

Also Read: Tendulkar face of IDBI’s #KeepMoving fitness campaign


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