Tennis: Cornerstone to manage Sania Mirza’s commercial associations

India’s leading talent management agency, Cornerstone has signed Indian Tennis player Sania Mirza. A former World No.1 and Six Times Grand Slam titles winner, Sania will work very closely with the agency, which will be exclusively managing her brand endorsements, appearances, digital activations, and other potential business opportunities.

Established in 2008, Cornerstone is a Mumbai based agency in the spectrum of sport and entertainment alike. The agency works with brands to deliver unique and varied solutions ranging from celebrity associations, sponsorships, IP development and affiliations as well as brand activations.

“Cornerstone has been successfully representing talent across India and I am confident we will do plenty of interesting work together going forward. The team is young, motivated and I have full faith in their capabilities to grow my brand across verticals.” Sania Mirza quoted on the signing.

Bunty Sajdeh, CEO, Cornerstone, Said, “Sania has been a world class athlete and a fantastic human being both on and off the court. She is one of the most recognisable and aspirational sporting icons India has produced till date. I’ve known and followed Sania for many years and we as an agency are delighted to work closely with her.”

Sania Mirza is the first and so far, only Indian female player to have won a Grand Slam title in any format, and is also the only player to have broken into the top 30 of the WTA singles rankings. She has several international medals including gold in both singles and doubles at the Commonwealth Games, Asian Games and Afro-Asian Games.