Dipa Karmakar’s historic Commonwealth Games bronze medal at the Glasgow 2014 – first for an Indian gymnast – is depicted a Barbie doll theme as the creator of the world’s most adorable doll paid rich tribute to women of substance on the 60th birth anniversary of Barbie.
Mattel Inc., the brand owners of the Barbie dolls, kicked off their worldwide celebrations to mark the 60th anniversary of the doll, the number one fashion doll in the world designed to inspire the limitless potential in every girl.
In its 60th year, the Barbie brand is honouring the largest line-up of global female role models and taking the next step to close the Dream Gap by donating to fund like-minded organizations aimed at levelling the playing field for girls through the Mattel Children’s Foundation.
Ace Indian gymnast is among the group of celebrated female youth icons, who also include Japan’s tennis star Naomi Osaka, Brazilian surfer Maya Gabiera and Canadian ice skater Tessa Virtue among inspiring girls from different walks of life and professions across the world.
“For 60 years, Barbie has championed girls, inspired generations to believe through make-believe and showed them that they have choices. With more than 200 careers, six runs for president and a trip to the moon before Neil Armstrong, Barbie continues to evolve to be a modern, relevant role model for all ages,” said Lisa McKnight, General Manager and Senior Vice President, Barbie.
“The Barbie brand believes girls should never know a world, job, or dream women haven’t conquered. Through our global platform, we are igniting a movement to help close the Dream Gap and further establish Barbie as the ultimate girl empowerment brand.”
The brand is celebrating and inspiring girls around the world in its 60th year by:
Barbie is honouring more than 20 women across multiple countries and continents ranging from 19 to 85 years old and speaking 13 languages. This is the largest and most diverse line-up of women honoured to date by Barbie and a continuation of the “Shero” program launched in 2015, Mattel Inc has stated in a Press release.
These women are gifted a one-of-a-kind doll made in their likeness, the highest honour from the Barbie brand.
The sale of these iconic dolls will contribute towards the Barbie Dream Gap Project Fund by dedicating resources to like-minded organizations in support of closing the Dream Gap and levelling the playing field for girls.
Barbie will donate one dollar from every doll sold in the USA up to $250,000. The funds will be managed through the Mattel Children’s Foundation, the company’s social impact arm.
Deepa has shared her joy on twitter holding the commemorative gymnast Barbie with the message “Barbie has always shown girls that they can be anything!! On the occasion of her 60th anniversary, I am honoured to be selected as a Barbie Role Model to help inspire the next generation of girls!#Barbie60 #YouCanBeAnything,” on her official twitter handle @ DipaKarmakar.
Barbie has always shown girls that they can be anything!! On the occasion of her 60th anniversary, I am honoured to be selected as a Barbie Role Model to help inspire the next generation of girls!#Barbie60 #YouCanBeAnything pic.twitter.com/6cnAWtLvDs
— Dipa Karmakar (@DipaKarmakar) 9 March 2019
Barbie too has tweeted the line-up of its celebrated iconic dolls.
As part of our ongoing commitment to #CloseTheDreamGap, we are honoring #MoreRoleModels from around the world than ever before. These women are breaking boundaries to inspire the next generation of girls. ? Learn more: https://t.co/dDN166naY4. #YouCanBeAnything #Barbie60 pic.twitter.com/giiaPkvSS5
— Barbie (@Barbie) 6 March 2019