This Virat Kohli gesture is a shot in the arm for Kerala Tourism

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Virat Kohli is in Kochi to lead Team India in the fifth and final one-day international against the vising West Indians tomorrow (Thursday).

The biggest brand icon’s generous gesture yesterday (Friday) will go a long way to promote tourism in God’s Own Country – recovering from devastating floods in August this year. The celebrity, on whose personal Instagram account a single promotional may cost up to ₹ 1 crore, in a voluntary gesture has urged people to visit Kerala.

The Team India captain, who had also urged his millions of fans to generously donate for Kerala to help the State remerge from the destructive floods, has now said the coastal State is “back on its feet and safe to visit”.

Kohli had shared his experience of being in Kerala in a note left at The Leela Ravizz Kovalam, the official hotel of Team India for the Kochi ODI. The note, published by national daily Indian Express, reads “Being in Kerala is nothing short of bliss. I love coming here and love the energy of the whole place. The beauty of Kerala is something to be experienced and I would recommend to everyone that they come here and experience the energy of God’s Own Country. Kerala is surely back to its feet and absolutely safe to come to. Thanks to this amazing place for making me feel happy every time I am here.”

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The note undoubtedly will become a precious promotional and marketing asset for the State and its tourism department.

Kerala has reportedly re-emerged from the havoc created by unprecedented floods only two months back. The State Tourism Department has claimed that the majority of its tourist destinations are ready to host tourists and international and domestic tourists have started visiting God’s own country.

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