Three Indians among top global firms for SLC contract

Srilanka Cricket
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Sri Lanka Cricket is seeking a tie-up to engage an Official Marketing Consultant. Three Indian companies are among the 12 to submit final bids.

SLC, after evaluating the initial expression of interests, is issuing RFP documents for the final bids to IMG Reliance, Mumbai based Sports Management firm Corner Stone and a delhi-based firm Sporty Solutionz. RFP documents ‘are being sent’ to nine other international sports management and marketing firms.

SLC had invited expression of interest for its global Official Marketing Consultant tie-up. “Sri Lanka Cricket has received tremendous response from some of the best sports management companies from across the world. There are also credible names from India. We have evaluated each expression of interest. We are in the process of sending the RFP documents to all the parties who have expressed their interests,” Mr Jerome Jayaratne, COO, Sri Lanka Cricket told InsideSport.co. “There will be a two-week time to submit final bids. Since, the bid process is on we cannot reveal much,” he added.

London-based Pitch International; a new-formed three-month old entity Ortus Sports and Entertainment Limited from Leicestershire; Japanese multinational sports management firm Dentsu Inc; Lagardere, Singapore and Bahrain’s MTI Consulting Group are among the companies picked for final bids.

Sri Lanka Cricket last month has floated a notice to invite expression of interest from international marketing consultancy firms.

“Keeping in line with SLC’s new vision to elevate the brand to the next level, SLC is seeking an international marketing consultancy firm to join hands with SLC as its Official Marketing Consultant. The ideal partner would have experience in sports sponsorship, media and advertising with the ability to deliver innovative solutions to maximize the brand value internationally. In-depth knowledge of the sports marketing landscape would be essential together with access to top global brands,” read the invitation document.

The financial bids are expected to be opened by the last week of July.

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