US golf star Tiger Woods first win in five years on Sunday has raked in record viewership numbers for a final round.
The sports cluster of American broadcast giant NBC has revealed that Sunday’s coverage of Tiger Woods’ triumph in the Tour Championship at the East Lake Golf Course has clocked a record streaming numbers for a final round.
According to NBC, 18.4 million minutes of the last 18 holes of the Tour Championship were streamed across NBC Sports digital platforms as 42-year-old golfing legend got the better of himself by a two-shot victory.
The event marked NBC’s most-streamed Sunday round excluding majors since its records began five years ago with a 561% year-on-year increase for the PGA Tour event.
NBC also said that its coverage of the competition earned a 5.21 overnight rating as viewers clamoured to watch Woods claim his 80th career victory. The figures mean that the telecast was up 206 per cent on its coverage of the same event in 2017, while it also becomes the highest-rated telecast in the history of the FedEx Cup Playoffs and the highest-rated PGA Tour telecast of 2018.
The coverage peaked when Woods finished his round and English golfer Justin Rose was being crowned FedEx Cup Champion, only falling short of peaks for The Masters and PGA Championship major tournaments in 2018.
Mike McCarley, president of golf at NBC Sports Group, said, “Tiger Woods’ win at the Tour Championship was an unforgettable event in golf. massive gallery following Tiger up the 18th fairway was matched by record viewership across NBC Sports’ platforms. Golf is experiencing a surge in momentum with Tiger and the young stars of the Tiger-inspired generation atop leaderboards.”
Woods’ sensational comeback has provided golf with a major boost. The Nielsen data company revealed that US broadcaster CBS’ TV viewing figures on the final day of this year’s PGA Championship experienced a 73 per cent growth on last year’s numbers as Woods mounted a final-round charge in an attempt to catch eventual winner Brooks Koepka.
Before that, Woods’ performance at The Open Championship at Carnoustie – where he briefly led during the final round – brought about the highest TV ratings for the tournament since Woods completed the Grand Slam by winning at St Andrews back in 2000.
The final round of the 2018 PGA Championship last month garnered a record TV viewership ratings – a 73% increase over the past year. The viewership grew from 4.9 million to 8.5 million as Tiger Woods mounted a final-round charge in an attempt to catch eventual winner Brooks Koepka at Bellerive Country Club.
The ratings were the best for a PGA Championship since 2009, once again when Woods was involved. On that occasion, the 14-time major winner was pushed into second place by South Korea’s Yang Yong-eun.
In March, Woods finished one-shot back and tied for second at the Valspar Championship in Florida, his first top-five finish on the PGA Tour since 2013. He then tied for sixth with a score of five under par at the 2018 Open Championship.
The fortunes for broadcasters and sponsors have surged up to a new high ever since Wood’s resurgence from long, infrequent hiatus on account of back injuries due to which he underwent four surgeries since 2014. Woods returned to competitive golf at the Hero World Challenge in the Bahamas. He shot rounds of 69-68-75-68 and finished tied for 9th place.