Tiger Woods is partnering with US-media giant Discovery’s GolfTV to launch a series of head-to-head matches. According to the Discovery President & CEO David Zaslav, the first match has already been planned for Tokyo, while most of the other events will also take place outside the United States. Zaslav added that the two sides will “play around with the format” of the matches, which will be distributed on GolfTV‘s OTT platforms.
GolfTV was launched by Discovery with the PGA Tour in 2018 as a live and on-demand video service. Last year, the platform announced that Woods had agreed to a multi-year content partnership which now has been further extended to series of head-to-head matches featuring Woods. The initiative may be inspired by the significant fan and media interest last year when Woods took on Phil Mickelson in a one-off, $9m-prize head-to-head match in Las Vegas. Discovery and the US PGA Tour’s deal with Woods allows them to create ancillary content for Discovery’s OTT streaming service GolfTV. The existing content partnership includes weekly practice and instructional videos; exclusive access into his preparation routines; behind-the-scenes access before and after PGA Tour rounds; and exclusive post-round commentary.
GolfTV became available globally at the start of this year. The platform has been created by the joint-venture of Discovery and the US PGA Tour, after the pair signed a 12-year deal for the Tour’s international rights from 2019 to 2030.