Luxury watch brand Rolex has signed a deal with the French Tennis Federation (FFT) to become the title sponsor of the Paris Masters 1000 event, which will be known as the Rolex Paris Masters for the next decade.
The news confirms the departure of the tournament’s longstanding partner, BNP Paribas, which had held the naming rights for the competition since 2003.
Rolex has been the official timekeeper of the Paris Masters since 2007 and has now expanded its collaboration with the FFT.
The 2017 edition of the Rolex Paris Masters will begin on 30th October, the last top-ranking event on the ATP World Tour before London’s ATP Finals in mid-November. Rolex will have a strong brand presence around the AccorHotels Arena and will create a premium area for VIPs within the venue for the duration of the tournament, according to an FFT Press release.
“In becoming the naming partner of the Tennis Paris Masters, Rolex has strengthened its links with one of the ATP tour’s flagship tournaments, and this is due in no small part to the vision of Bernard Giudicelli, president of the FFT, and of Guy Forget, director of the event,” said Arnaud Boetsch, communication and image director at Rolex.
“Renowned for its taste for excellence, our brand will now commit its full support to this prestigious event of the world indoor tennis circuit. As usual, Rolex has pledged its long-term support and is delighted to develop its association with the ‘Rolex Paris Masters’ in order to further increase the appeal and reputation of the tournament,” Boetsch added.
World number one Andy Murray won the singles at last year’s Paris Masters, beating America’s John Isner in straight sets in the final.
For almost a century, Rolex has been associated with the quest for excellence inherent in sport. These days, the iconic Swiss watch brand, which embodies both elegance and sporting performance, is present at the most prestigious events in golf, sailing, tennis and motor sport, as well as at equestrian tournaments. The Rolex Paris Masters now joins that illustrious list.