Alibaba, the International Olympic Committee ‘TOP’ sponsor is providing the majority of the funding for the product eSports Analytics.
The tech company has raised ₹15.08 crore as part of Series C funding with ₹ 71 lakh coming from Times Internet and Alibaba putting in ₹14.3 crore. In September last year, Vidooly entered the $100 billion online gaming and e-Sports market with its new product offering called eSports Analytics. The new offering has been created to provide market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms and e-sports organizers.
In the initial phase, Vidooly launched the product across 150 million users on Amazon’s Twitch and Microsoft’s Mixer. Currently Vidooly tracks over 1,00,000 Twitch accounts and 50,000 mixer accounts that collectively generate over five billion monthly views.
Prior to this in May 2017, the Noida-based video intelligence platform had raised about $1.4 million (₹ 10 crore) as Series A funding from Times Internet and Gujarat Venture Finance Limited.
Alibaba is the Chinese e-commerce giant while Times Internet is the digital arm of the Times Group, the largest media conglomerate in India.