Tokyo 2020 brand association count reaches 54 with AOKI deal

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The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has announced the 54th brand association for the biggest sports spectacle as Japanese brand AOKI Holdings Inc. (AOKI Holdings) has signed as the Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo Games Sponsorship Programme.

The company has been attributed the category “Business & Formal Wear.” The addition brings the total number of Tokyo 2020 domestic partners to 54, including 15 Gold Partners, 30 Official Partners, and 9 Official Supporters, all of whom will play vital roles in the successful delivery of the Games.

Tokyo 2020 President Yoshiro Mori welcomed the announcement, commenting, “It gives me great pleasure to welcome AOKI Holdings as a Tokyo 2020 Official Supporter in the category of Business & Formal Wear. AOKI Holdings has had a close relationship with the Olympic Games, having designed and produced the official uniforms for the Japan Olympic team at the Olympic Winter Games PyeongChang 2018 as well as the uniforms for the Tokyo 2020 bid team in 2013. We are delighted that we will be able to count on AOKI Holdings’s support as we continue our preparations to deliver a successful Tokyo 2020 Games.”

Akihiro Aoki President and Representative Director of AOKI Holdings Inc. commented, “I am proud that we have the opportunity to be involved as a Tokyo 2020 Official Supporter. Almost 60 years after our founding, AOKI Holdings has continued to achieve strong growth by supplying high-quality business and formal wear under the theme of “enriching peoples’ lives.” AOKI Holdings is committed to contributing to the success of the Tokyo 2020 Games and to help everyone enjoy the Tokyo 2020 Games comfortably by supporting Tokyo 2020 in the category of the Business and Formal Wear.”

Also Read: Tokyo 2020 announces 53rd commercial partnership with ECC signing


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