Tokyo 2020 brand count reaches 67, Tanaka 59th domestic partner

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The sponsors and domestic supporters brand count for the Tokyo 2020 Olympic Games has reached 69 with the signing of the 59th domestic partner. The other eight are Worldwide Olympic Partners

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has announced Tanaka Holdings Co. Ltd. as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme.

Tanaka has been attributed the category “Precious Metals and Jewellery”. Its addition brings the total number of Tokyo 2020 domestic partners to 59, including 15 Gold Partners, 30 Official Partners and 14 Official Supporters (including one Official Supporter which sponsors only the Paralympic Games), all of whom will play vital roles in the successful delivery of the Games.

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In addition to these 59 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes eight Worldwide Olympic Partners – Alibaba, Atos, Bridgestone, Coca-Cola, Omega, Panasonic, Procter & Gamble and Toyota – as Tokyo 2020 Paralympic Gold Partners.

Tokyo 2020 President Yoshiro Mori welcomed the announcement. “It gives me great pleasure to welcome Tanaka as a Tokyo 2020 Official Supporter. Tanaka has made significant contributions to society, not only through the creation of jewellery items but through state-of-the-art technology utilising precious metals in various fields. In addition, the company has long been devoted to the development of Para sports. We are delighted we will be able to count on their support,” says Mori.

Akira Tanae, Representative Director & CEO, Tanaka Holdings, added, “I am extremely happy that TANAKA has signed an agreement with the Tokyo 2020 to become an Official Supporter in the ‘Precious Metals and Jewelry’ category. Our business domain is precious metals, and we work vigorously every day toward the creation of a prosperous society. Moving forward, as a Tokyo 2020 Official Supporter, we hope to contribute to the success of the Tokyo 2020 Games by putting effort into realising an inclusive society, creating a legacy for the future and developing sports in Japan.”

The Olympic sponsorship programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship.

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