Sony Pictures Sports Network (SPSN), the official broadcaster of the Olympic Games Tokyo 2020, has launched an initiative for the upcoming prestigious multi-sporting event starting with its on-air campaign, ‘Hum Honge Kamyab’. SPSN marks the one-year countdown to one of the world’s greatest sports event with the telecast of a series of Olympic Channel shows, which includes India-centric content to further familiarize the audiences with Indian athletes and Olympic sport disciplines.
‘Hum Honge Kamyab’ is a call that invokes a strong sense of national pride for our athletes and rallies the nation to unite in a state of support for our athletes for Tokyo 2020. The inspiring campaign also aims to motivate the athletes to put their strongest foot forward for the biggest sporting event in the world and make the nation proud through the journey to win medals. The film showcases aspiring athletes in training, inspired by their real-life heroes and past Olympians. The track is a stylized version of the anthem, ‘Hum Honge Kamyab’. The sentiments of the nation are echoing – Hindustan dekh raha hai ek hi khwab, Hum Honge Kamyab.
With less than 365 days to go for Tokyo 2020, a specially customised programming line-up of Olympic Channel content will also be aired on SONY TEN 1 channels every Friday at 8:00 PM. The content will include India-specific series, which will be aired under “Hum Honge Kamyab!” and non-India content under “The Olympic Dream”, the broadcaster has stated in a Press release.
Under the “Hum Honge Kamyab!” series, the sports network will air “Land of Legends” that highlights the stories of India’s medal winning hockey teams followed by other episodes “Can’t Stay Down” about India’s wrestling akharas, “Foul Play: Dutee” featuring the story of Dutee Chand’s trials with gender testing policies and “Shakti: India’s Super Women” featuring Indian female athletes Dipa Karmakar, Deepika Kumari, Sakshi Malik and Sandhya Shetty who have overcome unmatched obstacles to achieve their sporting dreams.
“The Olympic Dream” programming includes episodic series like “Unforgettable Olympic Moments”, “The Olympics on the Record”, Olympic documentaries from Five Rings Films and much more.
SonyLIV will also launch an Olympic Channel section on their app entirely dedicated to their content featuring 50+ original series and more than 10 films including “Heroes of the Future”, a chronicle of tomorrow’s budding athletes, “Olympian’s Tips”, an inroad into the world of coaches and athletes, Gold Medal Entourage”, “Sports Swap”, and others.
“We are proud to be the official broadcasters of the world’s greatest and most prestigious multi-sporting event, Olympic Games Tokyo 2020. With less than one year to go, the preparation for Tokyo 2020 is underway for the Indian contingent as well as Sony Pictures Sports Network. Our endeavour is to let our athletes know that the whole nation is behind them on their yearlong preparations with our war cry, ‘Hindustan dekh raha hai ek hi khwab, Hum Honge Kamyab’ stylized around one of the most inspiring anthems. It is a very proud moment for our network to launch this movement and we are further supporting it with our year-long programming initiatives that will bring the inspiring stories of the best Indian and international athletes like Dipa Karmakar and Sakshi Malik to our viewers,” says Raesh Kaul, Head– Sports Business and Chief Revenue Officer, Distribution Sony Pictures Networks India.
The Olympic Games next year will see participation from the top athletes from over 200 countries across 33 sports disciplines. India has participated in the Olympic Games since 1900. The country had sent a 117-strong contingent for the 2016 Rio Olympic Games with 54 female and 63 male athletes representing the nation in 15 different disciplines. Shuttler PV Sindhu and wrestler Sakshi Malik had returned with silver and bronze medals respectively while gymnastics sensation Deepa Malik had missed one by a proverbial whisker.