The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has announced The Boston Consulting Group K.K. (BCG Japan) as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme. The company comes on board as the 66th Domestic Partner for Tokyo 2020.
The company will be a Partner in the category “Professional services (strategy consulting, project management, planification and management consulting)”.
Its addition brings the total number of Tokyo 2020 domestic partners to 66*, including 15 Gold Partners, 32 Official Partners and 19 Official Supporters (including one Official Supporter which sponsors only the Paralympic Games), all of whom will play vital roles in the successful delivery of the Games.
“We are delighted to welcome BCG Japan as an Official Supporter. BCG Japan has already supported us in the establishment of a roadmap and ticket pricing strategy. We believe that as a proven business management consulting firm with 50 years of experience in Japan, BCG Japan will continue to provide major support and collaborate as we aim for the success of the Tokyo 2020 Games,” said Tokyo 2020 President Yoshiro Mori.
Hiroaki Sugita, Chairman, Japan of BCG Japan, added “we are extremely honoured that BCG Japan has the opportunity to participate in the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter. Since we commenced business in 1966, we have supported a wide range of companies and organisations in Japan capture opportunities to create value. Leveraging our more than 50 years of consulting experience here, we are committed to supporting the success of the Tokyo 2020 Games.”
The Olympic sponsorship programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan’s Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.