Tokyo 2020: NBC Sports’ advertising sales top $1bn

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NBC Universal has booked advertising commitments worth more than $ 1 billion for the Tokyo 2020 Olympic Games. The US broadcaster has revealed the details during a conference call with reporters.

The broadcaster is expecting to exceed $1.2 billion ad sales of the Rio de Janeiro 2016 Games, said Dan Lovinger, EVP of Advertising Sales for NBC Sports Group. In straight eight-month before the Games comparison between Tokyo 2020 and Rio 2016 ad sales, the company has claimed a double digit growth.

More than 50% of the advertisers are the brands which will be exploring the Summer Games opportunity for the first time.

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NBC will be broadcasting over 7,000 total hours of Olympics content from Tokyo across broadcast, cable, digital and social platforms. NBC Universal planned OTT service Peacock, to be launched ahead of the Games, will also stream the Tokyo 2020 coverage.

NBC Universe holds the Olympic Games media rights  for the US territory till the 2032 Games.

NBC Sports’ executive vice-president of sales and partnerships Dan Lovinger has said that the Games next year will attract an estimated 200 million viewers across all platforms, likely making it the most-watched event of the year.

Lovinger added that more than half of NBC’s confirmed advertisers for Tokyo 2020 are new to the Olympics, and that a wider range of companies will be on show, including financial services, pharmaceuticals, quick-service restaurants, retail and technology.

“The range for Olympic packages is as low as a million (dollars) and as high as a hundred million – and higher,” Lovinger is reported as saying. “It really depends on who you are, what you’re trying to accomplish, and where you want to be in the Games.”

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