The READY STEADY TOKYO events aim to express the excitement that continues to build as the Olympic and Paralympic Games Tokyo 2020 edge closer. It brand and logo are derived from the “ready, steady, go!” term, used to start a race. STEADY additionally signifies that the Tokyo 2020 is keeping to its charted course as it heads towards its goal of hosting incredible Games, Tokyo 2020 has stated.
The brand name carries an overall message “we are ready for Tokyo 2020. Let’s stay focused as we move forward to a successful Games”.
The design of the new logo, expressed using brush strokes that echo Japanese calligraphy, is inspired by the passion and powerful movements of dynamic athletes, exuding sweat, splashing water and kicking up earth as they perform.
Overall, 56 test events will be held until May 2020 – some during scheduled domestic and international sporting events that happen to be taking place in Japan during the build-up to the Tokyo 2020 Games, and 22 others comprising dedicated Olympic and Paralympic test events organised by Tokyo 2020. The new brand name and logo will feature exclusively at the dedicated events.
Some test events will allow the Japanese public to catch a glimpse of the world’s best athletes in those disciplines, including potential Olympic and Paralympic Games competitors – an exciting chance for those thinking of coming to the Games to discover new sports and new heroes. The test events will give organisers a chance to experience hosting sporting events in the Olympic venues, in some cases for the first time.For Tokyo 2020, the objective of the test events will be to provide its management and operational staff with hands-on experience of running events, allowing them to collaborate and familiarise themselves with delivery partners to ensure the smooth operation of the Olympic and Paralympic Games.
Most of the test events will be held in three waves. The first will focus on outdoor sports with events due to be held between July and September 2019. The second wave will be focused on indoor sports and will be held from October 2019 to February 2020. The third series will take place between March and May 2020, with organisers primarily focusing on establishing and confirming communications and reporting lines in the final events.
For Tokyo 2020, the objective of the test events will be to provide its management and operations staff with hands-on experience of running events and allow them to collaborate with delivery partners to ensure the smooth operation of the Games. Test events are an important part of the wider operational readiness programme for the Games which includes comprehensive training and exercises for Tokyo 2020 and partners.
The Tokyo Organising Committee of the Olympic and Paralympic Games had announced 16 events in the first schedule released on October 2 and another 20 events were added in the second announcement on November 22 last year. This latest announcement takes the total number of the events to 56. A small number of events are still under discussion with the relevant international and national federations, and Tokyo 2020 will add them to the schedule upon their confirmation.