Sports equipment manufacturer Asics has released two new lines of apparel officially licensed by Tokyo 2020 ahead of the postponed Olympic and Paralympic Games.
The first of these is titled “EDO MOJI” and features five sets of black shoes for endurance running and casual wear. They all follow the same theme of being influenced by the traditional lettering styles of previous ASICS lines.
The “Novablast” shoe features gold lining with a small touch to the five colours of the Olympic rings, while “Glideride” and the “GEL-Quantum 360 TYO” follow similar styles, but are different types of running shoes.
Two pairs, the “GEL-PTG” and “GEL-Lyte III OG”, are both more casual footwear.
“EDO MOJI” — hues five total silhouettes in the same themes, ones influenced by traditional lettering styles that were prolific in past marketing. The pairs, though simple at first glance, all bear the same neutral palettes with accents of near camouflaged calligraphy. The GEL-PTG is the most overt in such treatment, as the penmanship shines against its more matted leathers. Woven models, such as the Novablast, Glideride, and Quantum 360 TYO, follow a similar design though through a two-tone threaded knit. Then, for a strong, lifestyle finish, the GEL-Lyte III arrives with the text sprawled atop its tread in bright blue.
MULTI Crossing Pack : ASICS second line prominently showcases the colors of the Olympic rings as yellow, green, blue, red and black all appear on a white canvas.This bright capsule is called the “MULTI CROSSING PACK” and features the Tokyo 2020 logo heavily.
Its GEL-Quantum 360 TYO, in departure from the set previous, is etched atop with various printed strips of green, yellow, red, blue, and black in honor of the Olympics’ signature rings. “TOKYO 2020” then stamps alongside even despite the dates change, marking atop the laces, the profile overlays, and the tongue alongside official stamps.
ASICS, a Japanese company, is also designing Japan’s kit for Tokyo 2020, as it did for Rio 2016.