Tokyo Olympics BARC Data – Manu Bhaker Most Visible: Manu Bhaker could not maker her presence count at Tokyo during Olympics – but the ace Indian shooter ruled the Indian screens during the Tokyo Olympics 2020. According to the Broadcast Audience Research Council (BARC), Bhaker was the most visible athlete in ADS on television during the Olympic Games.
Tokyo Olympics: BARC reports, during Olympics 31% of ads on TV featured Indian Olympians, Manu Bhaker most visible athlete
Tokyo Olympics BARC Data – Manu Bhaker Most Visible: According to the BARC, Indian Olympians dominated the TV screens with 31% of ads featuring them.
Most Visible Indian Olympians in advertising
- Manu Bhaker was the most visible athlete
- PV Sindhu was the second most visible Olympic athlete seen in TV ads.
- Yogeshwar Dutt, Bajrang Punia, Deepika Kumari, Bhavani Devi, Mary Kom, Manika Batra, and Rani Rampal were among the top nine popular faces seen on TV during the tournament.
As per the data, 69% (of 31%) featured female Olympic athletes.
Tokyo Olympics Top Advertisers: India won record 7 medals in Olympics with Neeraj Chopra being the lone Gold Medal Winner. The Olympic Games in India was telecasted LIVE on Sony Sports Network & LIVE Streamed on SonyLIV.
The network signed 11 sponsors for the multi-sports event. Coca- Cola, Amul, Hero Motocorp, JSW, and MPL have come on board as co-presenting sponsors, while the Association of Mutual Funds in India (AMFI), RBI, Visa, Lenevo, Byju’s, and Herbalife Nutrition are the associate sponsors for the mega event.