Premier League club Tottenham Hotspur have announced a four-year deal Audi that will see the German Luxury car manufacturer Audi become the official car partner of the English club.
Under the terms of the agreement, Audi will benefit from their iconic four ring branding across digital signage, including the LED advertising system, big screens and the interior TV network at the Club’s new stadium, as well as across its digital media channels.
The club has said that Audi is synonymous with progressive design and technology, as expressed by its famous Vorsprung durch Technik slogan, meaning advancement through technology. It is an ideology that aligns perfectly with Tottenham Hotspur’s similarly positive and forward-thinking motto Audere est Facere – To dare is to do, states the official release from the Spurs.
With this deal, Tottenham Hotspur has joined the likes of other European football clubs among the portfolio of Audi’s football partners including Bayern Munich, Chelsea, Real Madrid, FC Barcelona, A.C. Milan, AFC Ajax, Perspolis, Hamburger SV, 1. FC Nürnberg, Hertha BSC, and Borussia Mönchengladbach
Audi also stages the Audi Cup and the Audi Summer Tour – major pre-season tournaments contested across the globe by some of the biggest clubs in the world.
Fran Jones, Head of Partnerships of Tottenham Hotspur, said, “Audi is a premium brand, so we are delighted to have it on board alongside a number of other leading club partners. We look forward to welcoming Audi and offering them the opportunity to showcase their products across the Club.”
Andrew Doyle, Director of Audi UK, said, “The partnership brings two progressive brands together – Audi and Spurs. The Club’s legendary Captain Danny Blanchflower famously spoke of ‘doing things in style’ – this, with our commitment to quality, guides everything we do. Our shared principles of beautiful design and the most advanced technologies further cements our belief that Audi and Spurs will be the perfect marriage.”