International Olympic Committee’s Worldwide The Olympic Partner Toyota, as
part of its TOP agreement, has become a part of the Youth Olympic Flame’s
14,000 km run across Argentina.
For the Buenos Aires 2018 Organising Committee partnership programme,
Toyota will be in charge of transport for these Youth Olympic Games and the
60-day Torch Tour. The programme will include cars (urban and commercial
vehicles), transport services (including road and transport security
systems) and other mobility solutions.
Toyota Motor Corporation (Toyota) became part of The Olympic Partner (TOP)
Programme in 2015. As the Worldwide Mobility Partner, Toyota is committed to
mobility as a source of inspiration and as a way to improve the quality of
life for all. As per this commitment, Toyota also became a Worldwide
Paralympic Partner in 2015.
Lit by the sun, on 24 July, in a ceremony at the Panathenaic Stadium in
Athens, the youth Olympic flame started its journey from Greece with the
participation of young athletes. The flame’s journey will last two months
and cover 14,000 kilometres. During its tour, it will spread the Olympic
values of friendship, respect, and excellence while sending a message about
the transformative power of sport to build a better society.
The Buenos Aires 2018 Torch Tour started on 5 August in a journey that is
taking the Olympic flame to 17 cities as well as iconic geographical
locations in Argentina, highlighting the achievements of some unique young
people, as well as the country’s cultural and geographical diversity.
The International Olympic Committee and the Japanese automobile brand Tata
have entered into The World Olympic Partner agreement in March 2015. The
contract runs through the 2024 Olympic Games.
Toyota as part of the deal supports the entire Olympic Movement through
funding and a global promotional reach. Under the IOC’s management, the TOP
Programme supports the National Olympic Committees and the Organising
Committees, helping ensure that the Olympic Games and the Olympic Movement
are truly global.