The Telecom Regulatory Authority of India is considering to implement third party applications for ease of consumers to select the channels of their choice and reduce subscription charges.
The TRAI has initiated the move following complaints that consumers are not able to choose TV channels of their choice on the web portal or applications of the distribution platform operators (DPOs) – cable TV networks and DTH service providers.
The TRAI has sought comments from shareholder to implement channel selection system applications developed by third partied to make channel selection convenient for the consumers. The TRAI has on Friday issued a notice to seek comments from stakeholders.
The notice stated that the TRAI has received complaints from consumers that they are not able to choose the TV channels conveniently on the web portal/ apps of the DPOs. The complaints have been analysed and forwarded to DPOs for necessary to address consumers’ concerns, the notice states.
The TRAI in its inspection has found that many DPO platforms did not offer adequate options to consumers and their call centres did not extend desired help to choose desired channels.
“In order to address the above issue, the authority, in the larger public interest, felt need to have Channel Selection System developed by third party to facilitate easy channel selection by consumers. Since, third party apps will be accessible by every customer of broadcasting & cables services sector, therefore, it will facilitate easy choice to consumers. To facilitate functioning of third-party apps, TRAI created Channel Selection System API Specifications document which prescribed common APIs with all Distribution Platform Operators (DPO). TRAI intend to mandate all DPOs to compulsorily share information with the apps after authenticating the subscriber so that such apps can help in easy selection of the required TV channels,” the memorandum read.
The draft regulation (second amendment) will be open for comments of the stakeholders up to the August 22.
The TRAI is considering to implement a model that allowed consumer securely communicate with the DPOs through apps and portals. The IT application will facilitate consumers to choose channels/bouquets of their interest among the offerings by their respective DPO. The IT application may suggest an optimum configuration of bouquets based on channels desired by the subscriber to reduce the total monthly bill.