Twitter gears up for live sports in Asia Pacific

Twitter gears up for live sports in Asia Pacific

Twitter is trending in the Asia Pacific region for premium video content. Twitter unveiled a robust slate of premium live and in-stream video content deals across sports, news and entertainment at the All That Matters conference in Singapore.

The social media app on Wednesday announced that its video content partnerships have surpassed 35 in numbers.

A major chunk of these are for sports, including The Ashes, ICC matches, Fox Sports Asia, Cricbuzz, Channel 7 Sports and Riot Games.

The sports tie-ups will will bring video content and live streaming services for AFL matches, The Ashes, Australian Open and various eSports events.

“Digital video consumption is growing rapidly in Asia Pacific and estimated to grow to over a billion by 2020,” said Maya Hari, Managing Director of Asia Pacific, Twitter.

“Introducing over 35 live and in-stream video sponsorship deals today to APAC advertisers will strengthen the success of our only-on-Twitter experience in the region and globally, combining high quality streaming video with conversation on what’s happening in the world right now.”

“Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, esports, news, and entertainment… Asia Pacific is the growth engine of Twitter,” Twitter global vice-president of revenue and operations Matthew Derella said.

Twitter had also acquired the bid documents in the IPL media rights. However, it  did not participate in the actual auction.

Some of the other partnerships from India include Breakfast with Champions/Gaurav Kapur, Cricbuzz, Premier Futsal India, Anupama Chopra and Film Companion, Red Chillies Entertainment, Yash Raj Films, and Rolling Stone India.