Twitter in its debut at the Digital Content NewFronts unveiled the company’s new slate of programming for 2017. The company plans to livestream video content 24 hours a day, seven days a week. At the event for advertisers and media buyers in New York, the company showed that it is moving beyond text. Twitter had 140 characters as its lifeblood for the past 11 years. But now it plans to move into original, curated programming across news, sports and entertainment.
Twitter has increasingly bet on live programming since the fourth quarter of 2016. Since then the number of partners has grown quickly for the company. And according to Twitter, total hours of live video content has grown from 500 in the fourth quarter to more than 800 in the first three months of 2017. With India becoming digital, twitter has also reported a significant rise in Indian users. Twitter reportedly has around 26.7 million active monthly users in India for 2017. In 2018, the number is projected to reach 30.4 million monthly active users in the region. However, InsideSport has approached Twitter for further details the response is awaited.
Social networking giants Twitter and Facebook were among the 18 entities that purchased the Invitation to Tender (ITT) for the lucrative Indian Premier League’s media rights (Digital). The Digital Rights are for 5 seasons of IPL from 2018-2022.
Jack Dorsey, CEO of Twitter said, “Twitter has spent the past 11 years answering the question that’s becoming somewhat of the platform’s rallying cry—‘What’s Happening?’”
“It’s a fundamental question that people ask every single day of their lives,” he said. “Sometimes they ask it out of curiosity. Sometimes they ask it out of boredom. Sometimes they ask it out of fear, and sometimes they ask it out of love. The point is, we wake up thinking, ‘What’s happening? What’s going on?’ We go to sleep asking that question. We go throughout our day with that question, and we want to be sure we continue to be the first place people check to get that answer.”
Here’s a list of Twitter’s latest additions: