UEFA Champions League finalist Chelsea signs with Trivago as Official Training Wear Partner

UEFA Champions League finalist Chelsea signs with Trivago as Official Training Wear Partner
UEFA Champions League finalist Chelsea signs with Trivago as Official Training Wear Partner

Chelsea – Trivago Deal: UEFA Champions League finalists Chelsea have named travel brand Trivago as their new training wear partner. The multi-year partnership between these two international brands, which will begin following the club’s final Premier League match, will see Trivago feature across the club’s training kit for the Men’s, Women’s, and Academy teams. Chelsea is due to play Manchester City in Champions League final on 30th May.

Financial terms of the agreement were not disclosed, but Carabao, the energy drink that sponsored Chelsea’s training kit for 3 years until 2019, paid US$14.1 million per season.

Chelsea – Trivago Deal: The partnership and integrated campaign, Let’s Go, will bring together the best of football and travel in a uniquely Chelsea way. From television to curated content to once-in-a-lifetime experiences together, Chelsea and trivago are helping fans go further, bigger, and bolder.

Chelsea chief executive Guy Laurence said: ‘We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear.’

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Trivago CEO Axel Hefer said: ‘When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!

Chelsea – Trivago Deal: Starting in July, fans around the world will be able to sign-up and participate in monthly Money Can’t Buy experiences that you can’t get anywhere else. These experiences will range from opportunities to meet the players, get coaching sessions from the Chelsea trainers and access to the exclusive trivago suite at the stadium. Information and sign-up for these opportunities will be on trivago and Chelsea’s social channels and dedicated pages.

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To celebrate the new partnership, Stamford Bridge was today turned into Stamford Beach!

The two worlds, travel and football, collided as trivago hosted a VIP event at the Bridge, turning our pitch into a tropical island decked out with a sandy beach and striking tiki bar. Captains Cesar Azpilicueta and Magdalena Eriksson took advantage of some tropical fun, and they were joined there by Thomas Tuchel and Emma Hayes, with the quartet all showcasing the new 2021/22 training kit featuring trivago.