You may find it hard to believe. But UEFA Champions League has more followers on social media than the NBA or the FIFA World Cup. That makes the elite European Club competition most followed sports event in the world.
The revelation is made in the inaugural edition of the UEFA Club Competition Landscape Report, which takes a detailed look at the European 80 clubs who will take part in the group stages of the 2019-20 UEFA Champions League and UEFA Europa League.
The inaugural edition of the UEFA Club Competition Landscape Report takes a detailed look at the 80 clubs who will take part in the group stages of the 2019/20 UEFA Champions League and UEFA Europa League.
Among the insights detailed in the club profiles’ section is the fact that the 80 clubs reported combined revenues of €11.7billion and operating profits of €817million in their most recent reporting and between them covered 58% of global transfer spending this summer.
UEFA Managing Director of Financial Sustainability & Research Andrea Traverso said: “The report shines a spotlight on the 80 clubs who will take part in the group stages of UEFA club competition in 2019/2020. The report is short and snappy, with infographics telling the story of how the 80 clubs qualified, illustrating how they compare, and highlighting global trends.
“UEFA’s Intelligence Centre is highly agile and constantly monitors topical trends, so the report already includes insights on this summer’s transfer activity, just days after the transfer window closed.”
The first intelligence information in the report provides an interesting insight into the global fan following of the UEFA Champions League, which has 136 million social media fans across whereas the NBA has 116 million and the FIFA World Cup only 74 million.
The UEFA Club Competition Landscape Report also include the following summer transfer insights from the 80 clubs:
- The 80 clubs were responsible for 58% of all global transfer spending
- At €3,980m, summer transfer spending was 55% higher than summer 2018 For the whole of Europe, transfer spending was 29% up on last summer and 19% up on the previous record 2017 summer
- Forwards and defenders were the most transferred players this summer, combining equally for 70% of all transfers.
- Some 43% of the participating clubs have made their club record signing this summer.
- Players aged between 21 and 24 years accounted for almost half of all transfers at 47%.
- In contrast, only 7% of the summer’s transfers were of players over 28.
Other facts revealed in the report include:
- 16 different kit manufactures have produced the kits of the 80 clubs,
- Real Madrid have the most followers on social media with 222 million followers at the time of the report and UEFA Champions League success helped Liverpool become the most visited club website across the last year.
- The 80 participating clubs had 8.4 billion social media interactions (likes, shares or comments) between June 2018 and June 2019.
- The group stages will feature 24 different stadiums of 50,000+ capacity with an average capacity of 41,278.
- The 80 clubs have invested €971m in club facilities in the past 12 months.
- The average age of the head coaches of the 80 participating clubs is 48.6
Uefa has estimated that prize money that will be distributed to these clubs will amount to €2.5bn ($2.77bn). The Champions League will account for €1.9bn of this figure, with the Europa League prize money totalling €600m.
Uefa is forecasting that Champions League prize money will account for 26 per cent of clubs’ total revenue this season. In the Europa League, the figure is an estimated 18 percent.
The Uefa Club Competition Landscape Report has been produced by Uefa’s Intelligence Centre, which was created in 2017 to assist policy-makers and decision-takers in making informed judgements.
For the first time on record, clubs participating in the Champions League and Europa League were required to publish their financial information. The 80 clubs reported combined revenues of €11.7bn and operating profits of €817m in their most recent reporting and, between them, covered 58 per cent of global transfer spending this summer.
At €3.98bn, summer transfer spending was up 55 per cent on 2018. Across Europe, transfer spending was up 29 per cent on last summer and 19 per cent on the previous record summer in 2017.
CLICK HERE to read the full report