UEFA launches tender for the EURO 2020 official online store

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UEFA for the first time has announced a tender for commercial rights in relation to the UEFA EURO 2020 official online merchandise store.

UEFA invited prospective operators of the store to enquire about the licensing and online retail rights available, issuing a deadline of 15 February for submission of interest.

In order to receive further information about the licensing and online retail rights available, interested parties must send an email no later than 15 of February 2019 to licensing@caa11.com.

UEFA has requested the interested parties to include & divulge the details of any similar online stores that are currently being operated by them.

The leading marketing agency CAA Eleven is exclusively handling the worldwide sales of all the rights in relation to the UEFA EURO 2020 official online store on UEFA’s behalf. This is the first time UEFA has done tender for commercial rights in relation to the official online merchandise store.

During EURO 2016, UEFA entered into an agreement with INTERSPORT, the world’s biggest football retailer as Official Sports Shop of Licensed Products for the UEFA EURO 2016. As the exclusive Sports Retailer, INTERSPORT provided football fans with a wide range of UEFA EURO 2016 Official Licensed Products (OLPs) in over 800 stores across Europe. INTERSPORT also operated all the Official Fan Shops in 10 stadiums and 9 Fan Zones all over France during the event.

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