UEFA working on OTT streaming platform, launch expected soon

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UEFA, Europe’s governing body of football, has mooted for the possibility of launching its own over-the-top (OTT) streaming service to supplement its media rights revenue.

UEFA’s marketing director Guy-Laurent Epstein, while speaking to Spanish news agency Palco23, has hinted at the idea of UEFA’s own OTT service that will focus on women’s game and futsal which do not benefit from as much exposure and airtime as men’s competition.

Epstein added that UEFA’s flagship club competitions, Champions League and Europa League, will remain in the hands of major broadcasters which account for much of the governing body’s revenue.

“Let’s create our own OTT (platform) to complement pay-TV. It is not ready yet, but we are building our own OTT platform to really go beyond the current content,” said Epstein.

“We do not want to compete with TV channels, but to take advantage of the wide range of content we have, such as summaries, delayed games, backstage pictures and futsal, women’s and grassroots competitions, whose broadcasts generally do not have the same visibility as the men’s tournaments. In addition, it would serve to help the 55 federations that are part of Uefa to increase their visibility.”

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However, Epstein has said that UEFA might add additional programming and features from its flagship properties to the OTT’s offering in order to communicate with fans who might not be able to watch games on pay-TV.

“The current evolution of our environment tells us that digital platforms are a new place to talk with fans outside the TV viewers, so that the Champions League is not losing popularity because of the migration of broadcasts to pay-TV.”

The UEFA OTT streaming platform will bring forth more opportunities for companies to advertise their brands and in turn increase the revenues for the organisation.

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