UFC names P3 as official protein snack in new sponsorship category

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US-based premier mixed martial arts (MMA) promotion organisation Ultimate Fighting Championship (UFC) has announced a partnership with American meat and cold cut production company Oscar Mayer.

The multi-year deal will see the company’s brand P3 Portable Protein Packs as “Official Protein Snack” of UFC, creating a new, exclusive sponsorship category of UFC.

Founded in 1883 by Oscar Ferdinand Mayer, the Oscar Mayer Company is a subsidiary of American food company major Kraft Heinz which markets the P3 protein snacks brand.

Under the terms of the agreement, P3 will have a branded presence inside the Octagon at select UFC events for the remainder of the year. Additional partnership activations will include the integration of P3 branding throughout UFC’s telecasts, digital media campaigns, and Fight Week integrations.

At select participating retail locations, P3 displays will feature images of UFC athletes and official UFC logos at point of sale. The UFC partnership is also intended to further expand the awareness of the brand to a new and coveted loyal MMA fan base.

P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack that comes in multiple varieties and sizes, all offering a convenient way for consumers to get their protein.

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The first P3 activation with UFC will begin on Saturday, September 8, with UFC 228: WOODLEY vs. TILL, featuring the highly anticipated welterweight championship bout that will see Tyron Woodley defend against undefeated No.2-ranked contender Darren Till.

Paul Asencio, UFC Senior Vice President, Global Partnerships, “We’re excited to partner with a blue-chip business-like Oscar Mayer and their P3 Brand to connect with UFC fans in an authentic way. This relationship is a natural fit for both brands and we look forward to collaborating with P3 to grow its share of the market and reach UFC’s dedicated fan base.”

Don Fussner, General Manager of Oscar Mayer, “At Oscar Mayer, we know the importance of protein snacking and performance. Therefore, with our P3 Portable Protein Pack, we are extremely excited to partner with the most premiere performance athletes in the world. The UFC is a phenomenal brand with an incredibly loyal – and growing – fan base.”

“Becoming the Official Protein Snack of UFC is a powerful fit for both companies and it’s a new and interesting platform for P3 to participate. We are looking forward to embedding our brand into the UFC culture, helping both athletes and fans alike find a more interesting way to get their protein.”

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