UK sports, nutrition brand Myprotein enters India with MSM Retail

UK sports and nutrition brand Myprotein has formed a strategic partnership with MSM Retail Pvt Ltd to enter the Indian market.

The company’s warehouse and distribution network in India will reducing the average wait span for its customers from 25-30 days to 3-5 days, Mypotein has stated. The brand also claims to be among the world’s most powerful digital-first brands with the active engagement of 6.5 million customers in more than 70 countries across the globe.

Myprotein offers one of the widest range in sports nutrition with the core products like whey protein, casein, BCCA, glutamine, etc. The brand’s strength is localisation and it would be doing the same and create products specifically for the Indian customers and their needs.

Esha Singh, General Manager, Emerging makers, Nutrition & Beauty brands, said, “India is a key market for Myprotein and demand for the products has increased over the years, but due to limited availability, customers had to order products from the UK which meant a long delivery time. As a result, Myprotein now has an official warehouse in Gurugram to deliver the same assurance of quality and authenticity, which is enjoyed by millions of worldwide, to our customers quicker and we are determined to continue to increase our investments in India over the next few years. This will help us to bring more efficiency into our delivery processes as well as lessen the delivery time for our customers. We have also eased the process of payment by providing local friendly options such as net‐banking, e‐wallets, local credit and debit cards.

“Supporting the government’s initiative over the next few years we will look at increasing our footprint in India. We have already started sourcing at various levels in India for our requirements across the business, which will contribute to employment and development in the country.”

‘Myprotein’ was established with the vision to empower each individual to achieve their health and fitness objectives by making available high-quality nutritional products. It was acquired by the British e-commerce company, The Hut Group, in 2011. The group operates over 100 international websites selling fast-moving consumer goods (FMCGs) directly to the consumers through its proprietary e-commerce platform.