The broadcaster’s coverage will begin this weekend as ‘UTS2’ gets underway with Bulgaria’s Grigor Dmitrov and Spain’s Fernando Verdasco having joined the line-up. Star will also air the men’s Final Four on August 2, along with a new women’s event, which takes place on August 1 and 2.
Italian Matteo Berrettini, The Hammer, became the first champion of UTS after he beat The Greek God, Stefanos Tsitsipas in a thrilling sudden-death encounter, a fitting finale to the revolutionary format. Berrettini held his nerve brilliantly, saving two match points to take it and clinch a dramatic 16-15, 15-12, 12-14, 8-15, 3-2 victory, thumping a forehand winner crosscourt to clinch the title against Stefanos Tsitsipas.
Worldwide broadcast deals for the event are being negotiated by In&OutStories according to the report. The Paris-based media rights consultancy is also responsible for the broadcast production set-up and advising on the content distribution strategy.
Broadcast coverage in over 100 countries was secured for the semi-finals and final of the first event, UTS1. Earlier this month, BeIN Sports picked the rights for the MENA region, Australia, New Zealand, Hong Kong, Thailand, Cambodia, Laos, Indonesia, East Timor, the Philippines, Malaysia and Singapore.
Eurosport acquired broadcast rights to UTS1 across Europe, plus territories in the Asia-Pacific region and India. Eurosport committed to showing two live matches each day, although its deal excluded digital rights to exploit on its Eurosport Player service given holdbacks for UTS’s own subscription OTT offering.