Ultimate Tennis Showdown Live : Star India acquires rights for the Indian Sub-Continent

The Tennis fans in India can now enjoy the broadcast and Live streaming action of newly launched United Tennis Showdown (UTS). According to a report by Sport Business, Star India has acquired the rights of the second edition of the recently launched event for the Indian Sub-Continent market. The event is the brainchild of French tennis coach Patrick Mouratoglou who is also known as coach of world’s most successful female tennis player Serena Williams. 
Star according to the report has secured both broadcast and OTT streaming rights to the men’s competition and the inaugural women’s event. 

The broadcaster’s coverage will begin this weekend as ‘UTS2’ gets underway with Bulgaria’s Grigor Dmitrov and Spain’s Fernando Verdasco having joined the line-up. Star will also air the men’s Final Four on August 2, along with a new women’s event, which takes place on August 1 and 2.

 Italian Matteo Berrettini, The Hammer, became the first champion of UTS after he beat The Greek God, Stefanos Tsitsipas in a thrilling sudden-death encounter, a fitting finale to the revolutionary format. Berrettini held his nerve brilliantly, saving two match points to take it and clinch a dramatic 16-15, 15-12, 12-14, 8-15, 3-2 victory, thumping a forehand winner crosscourt to clinch the title against Stefanos Tsitsipas.

UTS1, with its unique format – four 10-minute quarters, 15 seconds between points, interviews at the changeovers, sudden death and innovative UTS cards like “winner x 3” – has been broadcast in 100 countries and Mouratoglou said the feedback from players has been very positive.
Ultimate Tennis Showdown Live : Where UTS2 will be broadcasted LIVE

Worldwide broadcast deals for the event are being negotiated by In&OutStories according to the report. The Paris-based media rights consultancy is also responsible for the broadcast production set-up and advising on the content distribution strategy.

Broadcast coverage in over 100 countries was secured for the semi-finals and final of the first event, UTS1. Earlier this month, BeIN Sports picked the rights for the MENA region, Australia, New Zealand, Hong Kong, Thailand, Cambodia, Laos, Indonesia, East Timor, the Philippines, Malaysia and Singapore.

Eurosport acquired broadcast rights to UTS1 across Europe, plus territories in the Asia-Pacific region and India. Eurosport committed to showing two live matches each day, although its deal excluded digital rights to exploit on its Eurosport Player service given holdbacks for UTS’s own subscription OTT offering.