Umbro replaces Adidas to sponsor FC Schalke 04

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The British sportswear brand, Umbro has confirmed a five-year deal with top-tier German soccer club FC Schalke 04 as their kit sponsor. The agreement marks the end of Schalke’s long-standing partnership with German sportswear giant Adidas.

Starting in July 2018, Umbro will become the Bundesliga team’s official kit supplier, and will provide both Domenico Tedesco’s first team and all academy sides with playing kits and equipment until 2023.

According to German outlet Sponsors.de, the deal is worth an annual €6 million (US$6.7 million), earning the seven-time German champions €30 million (US$33.5 million) over the course of the contract.

“Our decision-making over the last few months has had a focus on three core strategic points: reputation, profitability and identity,” said Alexander Jobst, Schalke’s head of marketing. “Umbro were the clear leaders in all three regards, which has led us to decide against extending our partnership with Adidas and instead make the move to Umbro.

“We would like to express our sincere thanks to Adidas for decades of successful cooperation. We are looking forward to beginning our work with Umbro, a traditional company that takes things in new directions and fits us perfectly. Together we share the aim of further strengthening the S04 brand both domestically and internationally.”

Michael Scholz, a spokesman for Umbro, said, “FC Schalke 04 and Umbro both carry a great deal of tradition. Schalke has a long history. We therefore share common goals and values. We are delighted and honoured to be part of the next major chapter in Schalke’s history.”

Schalke finished tenth in the Bundesliga in 2016/17, and fixtures for the new season are scheduled to be released on 29th June.


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