ICC Women’s World Cup has received a shot in the arm. The master of sport, Unicef Brand Ambassador Sachin Tendulkar will be promoting the June 24-July 23 event. The Master Blaster, who joins the event as part of his duties with Unicef, has lend his support to the World Cup as its official Brand Ambassador.
Sachin says: “The World Cup is going to be competitive and I know for sure Australia, South Africa and England, they all will be competitive. But, my heart is with India. India has got a competitive team and a couple of players that I have followed are fast bowler Jhulan Goswami and batter Mithali Raj. All and all this is going be a great tournament. Let’s wait and enjoy cricket.”
Sachin won’t be there be just to promote the event, but the genius who for two and a half decades was the biggest source of enjoyment on a cricket field, will also be there to enjoy the “competitiveness and fierce competition. It will be something everyone will appreciate and cherish those moments” .
So, will his presence popularize the event? Sachin says, social medial play that important role. “I think for women’s sports to get popular, prime reason is digital platforms. Power of this medium is such that every little thing that happens in any part of the world, within minutes the whole world comes to know,” adds Tendulkar.
Women’s cricket in all aspects lags far behind from its male counterparts. Sachin advises there should not be any comparisons in sports. Instead, individuals should be judged by whatever they are capable of. “As far as I am concerned women for sports and sports for women go hand in hand,” Sachin said in an interview after taking this responsibility.