US Open 2018 winner Naomi Osaka bags endorsement deal with Nissan

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A week after winning her first grand slam title at US Open 2018, Naomi Osaka has inked a multi-year brand endorsement deal with Japanese car manufacturer Nissan.

The 20-year-old tennis sensation will serve as the brand ambassador of Nissan and will appear in global promotions and advertising to help the company reach younger customers.

Osaka became the first Japanese player to win a women’s singles Grand Slam after defeating Serena Williams in the finals. Born in Japan to a Japanese mother and a Haitian-American father, she moved to the U.S. when she was 3 years old and competes for Japan.

The Nissan deal adds to Osaka’s rapidly growing endorsement and sponsorship portfolio that already includes some of the top-notch global brands such as Nissin, Wowow, Adidas, Yonex and Citizen.

“This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage,” Osaka said. “I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit. The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world.”

Naomi Osaka, who also has two WTA titles, reached a career-high ranking of world No. 7 on September 10, 2018.

Osaka has been ranked at 27th in the recently released 2018 edition of the world’s top 50 most marketable athletes list which is a testimony to her increasing marketability and potential to gain massive traction for sponsoring brands on digital and social media.

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