The Serena Williams and Bianca Andreescu final match in the US Open has become the most watched women’s singles final on ESPN and Canadian broadcast network that telecast the game live.
The US Women’s singles final on Saturday last win not just go down the history for a 19-year-old Canadian girl stopping Serena Williams in quest of her equalling Margaret Court’s record of 24 grand slam titles. The match is also registered as a record in television viewership ratings statistics as the most watched women’s Grand Slam final ever.
Bianca Andreescu’s win over Serena Williams in the final of the US Open has officially been recorded for having the highest audience ever on ESPN for women’s singles final.
The Canadian 19-year-old rallied to a 6-3, 7-5, win over the former world No.1 to claim her first grand slam title. Her triumphed attracted an overnight rating of 2.7 million on ESPN. A 13% increase on last year (2.4) when Naomi Osaka defeated Serena. At its peak, which was towards the end of the second set, the rating was as high as 3.9. ESPN has also confirmed that the 2019 women’s final was their joint-highest US Open rating of all time.
Across the border, Bianca’s win also made history in her home country of Canada. More than 7.4 million unique Canadian viewers have watched Bianca become the first Canadian singles player to win a Grand Slam championship with a straight-sets victory over Serena on Saturday. The US OPEN women’s final has attracted average audience higher than that of the 2019 Stanley Cup Final.
With her unforgettable championship run at the 2019 US OPEN, Canadian tennis sensation Bianca has smashed audience records. Preliminary data from Numeris confirms that her straight sets victory over Serena in Saturday’s women’s singles final has attracted a record average audience of 3.4 million viewers, making it the most-watched tennis broadcast ever on TSN and RDS and attracting a higher average audience than that of the 2019 Stanley Cup Final.
More than 7.4 million unique Canadian viewers tuned in to TSN and RDS to watch some part of the match. Audiences peaked at 5.3 million viewers at 5:59 p.m. ET in the second set as Bianca secured the title to become the first Canadian singles player to win a Grand Slam championship.
An average audience of 3.4 million watched her match on TSN and RDS with a peak of 5.3 million. Making in the networks most watched tennis match in history. It is also the most-watched broadcast since the Toronto Raptors won the 2019 NBA Championships. TSN has also noted that Andreescu’s run has helped them achieve a 69% rise in views compared to 2018 to 10.7 million people watching the grand slam at some point. Meanwhile, their digital platforms have achieved a 145% year-on-year rise with 13 million impressions on TSN’s social media platforms.
There was also success for the networks with the men’s final. Rafael Nadal edged out Daniil Medvedev in a dramatic five-set encounter. The Spaniard was leading by two sets, before his opponent drew back to draw level. Forcing a tense decider. Their encounter was ESPN’s most popular men’s US Open final since 2015 and a 33% increase on 12 months ago. It attracted an overnight rating of 2.0. The 2015 clash between Novak Djokovic and Roger Federer scored a 2.4 rating.
The strong broadcast numbers coincide with what has been a record year for the New York major. A record 737,872 fans attended the event over two weeks with the Arthur Ashe Stadium managing to have 23 out of 24 sell out sessions. The number doesn’t include the ‘Fan Week’ that took place before the start of the main draw. 115,355 people attended that to bring the overall figure to 853,227.