BODYARMOR Sports Drink and the United States Tennis Association (USTA) announced a new partnership that names BODYARMOR LYTE as the Official Sports Drink of the US Open Tennis Championships. The new multi-year agreement begins immediately.
As part of the partnership, BODYARMOR products will be made available to hydrate players during US Open matches and practices, in locker rooms and in training facilities throughout the USTA Billie Jean King National Tennis Center. In further support of the partnership this year, BODYARMOR will amplify via digital and social integrations, mass-awareness media and retail activity with Team BODYARMOR athletes and partners.
“BODYARMOR premium sports drinks are a natural fit for our event, and we are proud to make BODYARMOR products available to the US Open athletes to commence the partnership,” said Lew Sherr,
Chief Revenue Officer, USTA. “BODYARMOR is rapidly escalating in popularity. We appreciate their commitment to giving back to the sport, and we look forward to helping them accelerate their growth around the world.”
Naomi Osaka, the 2018 US Open champion, will join BODYARMOR LYTE Sports Drink in bringing the partnership to greater heights by committing to the refurbishment of the tennis court facilities in Jamaica, Queens, where the two-time Grand Slam champion first started playing tennis at the age of three. The tennis court refurbishment will allow BODYARMOR LYTE to bring the US Open partnership to life beyond the tournament and join Naomi Osaka to inspire young athletes in the local Queens community discover the game of tennis.
“BODYARMOR has called Queens home since the brand was founded, and we’re thrilled to be part of the US Open, the most prestigious tennis event in the United States, taking place in our backyard,” said Michael Fedele, Vice President of Marketing, BODYARMOR. “This milestone partnership creates a tremendous opportunity for BODYARMOR LYTE Sports Drink to share the court with some of the best athletes in the world—and we are excited to support our incredible partner Naomi, and create a great place for future US Open champions like her to get their start.”
“My experience at the US Open has played such a pivotal role in my career, and the tennis courts I grew up playing on have helped shape who I am today,” said Naomi Osaka. “I’m excited to join BODYARMOR to give young athletes and aspiring tennis players the opportunity to experience tennis on the same courts that started it all off for me, and I couldn’t be happier that my go-to sports drink, BODYARMOR LYTE, is now available throughout the US Open.”
The 2020 US Open will run from Aug. 31-Sept. 13 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y.