Usha International has inked a deal to sponsor the LSR Open Sports Meet 2020 at Lady Shri Ram College, New Delhi. This continued association as a title sponsor reiterates the company’s commitment to encouraging youngsters to adopt an active lifestyle and instil sporting spirit and values amongst them by providing an inclusive platform to promote young talent across colleges in Delhi and NCR.
At the fest, Usha International will be setting up DIY stations/workshops at the Usha Experiential zone across the 3 day event. This Experiential zone will be displaying Usha products to creatively engage with the students by introducing them to the easy-to-use yet technologically advanced products. The participants will also get a chance to know more about the Usha Silai School and the empowering journeys of the women we have had the privilege to work with. Some exciting contests are going to win you bags made by the women at Silai School. Alongside, the winners at the prize distribution ceremony will be awarded with Usha International products such as Fabric Irons, Sandwich Toasters and a lucky draw for an Usha Sewing Machine amongst others.
Speaking on the occasion, Komal Mehra, Head – Sports Initiatives and Associations at Usha International said, “Sport is a beautiful medium of bringing out the best in you. Lady Shri Ram College for Women creating an inclusive platform for college athletes in 15 disciplines of sport across NCR year after year is inspiring. Their pursuit to make each year better than before reminds me of the women at our Usha Silai School challenging and breaking their own barriers. It gives us immense pride to be associated with a truly Open Sports meet which includes all genders and differently abled athletes.”
Dr Bharat Ram Open Sports Meet at the Lady Shri Ram College for Women was from 13th to 15th February 2020, with the participation of over 1200 young sportspersons from various colleges and universities of Delhi-NCR. This event has fifteen disciplines ranging from archery, athletics, badminton, basketball, chess, judo, lawn tennis, shooting, table tennis, volleyball, football, yoga, Kurash, Ultimate Frisbee and para-athletics.
Usha International supports numerous sports and related tournaments in the country including Mumbai Indians, Ultimate Frisbee, Ladies and Amateur Golf, Marathon, differently abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.