Veeru challenges Kangaroos in Star’s Ind-Aus series TVC

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Are you sick and tired of seeing one-sided battles on Indian cricket team’s tour of Sri Lanka? Is there no excitement in Virat Kohli’s men demolishing hosts Sri Lanka? Then get ready for some tense battles. Star Sport’s campaign video in build up to the forthcoming home series against Australia seems to be driving this message home.

The one-minute video establishes that the visitors are as much aware about Indian conditions, as the home team would know. Indian Premier League has made a majority of overseas players, including the top names from Australia, familiar with Indian conditions and culture. This fact neutralizes the aspect of home advantage for Indian team.

“Aussie Sab Jaanta He”(visitor Australians know it all) campaign is an indicator that the mighty Australians will be a tough opponent to deal with, which brings in the excitement factor. Virender Sehwag further elaborates the message. Unlike his tongue in cheek style and witty tweets, for once, the Nawab of Nazafgarh plays with a straight bat as he says “sab jaanata he mehmaan, kaun marega maidan? Yeh takkar he hatkar, criket ka sabse bada ghamaashaan.” So, you never know who will win. This battle is different, the biggest in cricket.

The video shot with Sehwag in Delhi last fortnight, is a complete U-turn on the earlier film with a “wild” feel, where Tiger’s strong presence forces the Kangaroo to retrieve. The Tiger being an obvious reference to the Men in Blue, up against the visiting Kangaroos.

The new film is second in the campaign planned for India’s high-profile home series against Australia.

Australia arrive in India straight from their tour of Bangladesh. Chennai will play host to the first match of the five-ODI series on September 17.


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