Virat & Co’s Pak bashing lifts twitter 8-time higher

Virat & Company’s high on the field again arch-rival Pakistan made twitter sound eight time higher over it’s ICC Champions Trophy averages. #AskHarbhajan and #AskCaptain, enabled fans get closer to their cricket heroes on Twitter.

The fiercest rivalry in cricket, #INDvPAK always gets the fans going in ways no other fixture does. Rain did often dampen the mood on the field, the spirit on Twitter was consistently on a high. There were eight times more Tweets for the hashtag #INDvPAK compared to their last match in 2016, over a million Tweets related to #INDvPAK and the innovative integrations with the ICC ensured that this #INDvPAK clash was like no other.


“#INDvPAK was a Super Sunday for fans on Twitter. From interactions with @ICC’s Direct Message experience, personalized video replies from Harbhajan Singh with #AskHarbhajan, live global TV Q&A with Virat Kohli through #AskCaptain, and match video highlights through Amplify, there was something for fans pre-, during and post-match. We saw eight times more Tweets with the official hashtag over the last India-Pakistan game in 2016. Big win on the field and on Twitter,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

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Fans followed the game real-time on Twitter, in a new interactive way and cricket was the real winner on Twitter. Here’s how:

1. #AskCaptain
2. ICC Q & A with Harbhajan Singh during the match on Twitter
3. Twitter Moments Match recap
4. Amplify bringing out iconic videos from the match

Ask Captain (#AskCaptain)

Fans were given the chance of asking questions directly to the winning captain VIrat Kohli. For an Indian cricket fan, no emotion can compare to the joy of asking the captain of India a question after a victory against arch-rivals Pakistan. That’s exactly what Twitter offered fans on the day of the fixture with #AskCaptain. Oh and the best part? A personalized video featuring Kohli’s answer to the fan’s question!

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ICC Q&A with Harbhajan

With the excitement around #INDvPAK building, Twitter with @ICC gave fans a special Q&A session with Indian spin legend Harbhajan Singh. Questions ranging from Harbhajan’s favourite #INDvPAK moment to Yuvraj’s innings were answered using Twitter Live.

Match highlights

What’s better than following #INDvPAK, watching #INDvPAK of course! In the #CT17 Twitter and @ICC gave fans the chance to watch all the action with match highlights, fall of wickets and key moments from #INDvPAK. And fans lapped it up!

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Twitter Moments match-recap

Who scored big? Who took the wickets? Who won the match? All of these were answered in a single Twitter feature – Moments. Fans could relive the iconic #INDvPak #CT17 match thanks to Twitter Moments.

In Indian sports markets nothing sells better than cricket. In Indian cricket market nothing sells better than Indo-Pak cricket. For brands and campaigners it becomes one of the life time events. The battle between the rival brands become as fierce as it is right in the middle between Blue and Green brigades. Social media platforms are no exception. They put aggressive strategies in place for the Mother of All cricketing battles, the Indo-Pak ties. What emerges are the results like these soaring twitter graphs this Sunday.