What will augur well for an Indian cricket fan than the swing and drives from Virat Kohli’s bat. Brand MRF sticker on the most precious promotional spot in Indian cricket is the best place to epitomize the sense of driving on all surfaces, across all trains. The relationship between Virat and MRF has moved past the sticker on the bait.
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The Company has launched its latest add video with the master of all strokes. Tagline for the 40 second video reads “MRF Wanderer – Tips to Tread Anywhere. The video shows an SUV treading on challenging trains. The message reads these stunts are performed by experts, with Virat emerging to conclude the promotional message.
Virat has recently become the most expensive Indian brand for endorsements with a per day fee of Rs 5 crore for new signings.