India captain Virat Kohli is currently on tour of Australia and his brand team has signed new brand endorsement deal for the Indian captain. Kohli on Monday was unveiled as the brand ambassador for Vize, a new healthcare and sanitation product.
At the time of the Covid-19 pandemic, the new venture aims to reiterate that practicing personal hygiene is essential in order to keep health hazards at bay. The captain of the Indian cricket team will serve as the face of the brand.
“I am pleased to be associated with Vize hygiene products because not only they are world-class products with manufacturing that meets stringent guidelines, but also have helped me commit to social causes,” Kohli said in a press statement.
“As sportspersons, we athletes are recipients of much love and hero-worship. But in these di!cult times, it is the Covid warriors who are true heroes, putting their lives on the line. We are doing our part by helping the society fight through this unprecedented time, Vize is for the heroes who keep India unbeaten. I feel excited to be associated with Vize because it is my way of expressing solidarity with fellow Indians,” said Kohli.
“I feel excited to be associated with Vize because it is my way of expressing solidarity with fellow Indians. I’m glad to be a part of this initiative which aims to fight against malnutrition in India through my earnings from Vize.”
A real hero never stops protecting oneself, so that others stay protected.💪 Choose Vize to stay safe and unbeaten. Because when you do, so does India. @VizeCare #VizeCare #StayUnbeaten #YouAreTheHero pic.twitter.com/WBgTF70c1d
— Virat Kohli (@imVkohli) November 16, 2020
Talking about the brand launch, Akshat Jain, Founder of Vize said, “We have chosen Kohli as the brand ambassador to reflect the values of preparedness, discipline rigor, and world-class standards.”