British health insurance brand Vitality is on a spree to score big on sports. Vitality has now inked a deal with top-tier English football club Leicester City.
Vitality will become the Official Wellness Partner and official sponsor of the first squad of the Premier League club for the new 2018/19 season. The company, through this deal, is set to benefit from the use of player imagery, in-stadium branding and a presence across the Club’s digital and social media platforms.
Vitality members and Leicester City fans will also have access to a number of Club-related benefits, such as official merchandise, match tickets and the chance to experience matchday packages at King Power Stadium.
The insurance firm also has sponsorship tie-ups with other Premier League clubs such as Arsenal, AFC Bournemouth, Chelsea and Liverpool.
Leicester City’s Commercial Director, Jonathan Gregory, said, “We are very pleased to welcome Vitality to Leicester City as our Official Wellness Partner. It is exciting to be working with an innovative company that shares our belief in the power of sport to inspire communities to lead a healthy lifestyle. We look forward to developing creative campaigns for our fans in the UK and around the world.”
Neville Koopowitz, CEO of Vitality, said, “We’re delighted to begin this new partnership with Leicester City Football Club, which further extends our commitment to helping people live healthier lives through the power of sport.”
“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Leicester City Football Club, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”