Two years after severing its ties with the Indian Premier League, Maruti Suzuki Vitara Brezza has yet again established a cricket connect. Though a symbolic one this time.
The official car of the IPL for the 2016 and 2017 seasons, Maruti Suzuki Vitara Brezza has teamed up with Radio Mango for the Duckworth Lewis campaign launched by the FM radio station across Kerala during the monsoon season.
Duckworth Lewis Campaign is a car rally that will be promoting the privately-owned radio station across Kerala during the monsoon season. The name Duckworth Lewis is aptly drawn from rally’s connect with rains.
The Road Show to last for 20 days was flagged off in Kochi earlier this month.
The event with the Duckworth Lewis cricket connect also offers other fan engagement games with a strong connect with the sport – Tap the Ball, One Pitch, Hit the Stumps, Drop & Catch.
The monsoon in Kerala lasts for around 6 months each year and incessant rains poses unexpected challenges to the drivers. Since, the vehicles during the campaign face that uncertain but expected threat from the weather, the event has been named after the two English statisticians, who formed the complex mathematical equation to calculate the targets for the teams batting in the rain-curtailed second innings of a limited overs match.