The Indian Premier League title sponsor VIVO has roped in Aamir Khan for its grand campaign around the league. Mr. Perfectionist will be the new face of Vivo’s brand campaign.
The Chinese smartphone brand, insidesport has reliably learnt, will be ending its ties with Ranveer Singh after 20 months of association. Vivo, like the IPL broadcaster Star India, has massive marketing plans around its most precious marketing property.
“Vivo and Aamir Khan are working with the brand’s creative agency for the grand IPL campaign,” a senior source has confirmed to insidesport.co. “Ranveer Singh is on his way out,” the source also confirmed.
Aamir currently is among country’s top five brand icons in the list headed by Virat Kohli. From among the trio of the Bollywood Khans, Aamir charges between ₹ 3-3.5 crore for an endorsement deal. Like his films, the Khan has been extremely selective with his brand endorsement commitments.
Aamir almost a decade ago, in 2008 to be precise, was roped in by Samsung to promote its mobile handsets. The Korean smartphone leader has progressed to be the market leader later. China’s BBK Electronics owned Vivo, also recognized for its extremely aggressive marketing approach, will be seeking similar leverage from the Dangal star.
Incumbent Vivo had acquired the IPL title sponsorship rights in a ₹ 2,199 crore deal for a five-year cycle (2018-2022) at ₹440 crore per annum. The brand had held the same rights for the 2016 and 2017 seasons at ₹100 crore per annum.