Big spends are deriving better results for the Indian Premier League sponsorship brands. Vivo the brand to spend the most on IPL is garnering best place on the digital space, says a report by GroupM’s Maxus MESH.
The agency is monitoring social chatter across Twitter, blogs, forums and Google news for the same.
Vivo leads the social media chart for the most mentioned IPL 10 sponsor. Two telecom giants Vodfone and Jio are running neck to neck on the popularity board. Vodafone is currently ahead of the game with their ‘Superfan’, ‘Supercheer’ and ‘Zumis’ initiatives. Jio and Amazon feature into top mentions due to popular on-ground and off-ground activations and campaign, reports ET Brandequity, quoting the MESH reports.
IPL 10 is creating more budge in comparison to the last two seasons of the league. The recently-concluded India v/s Australia series, dominated by the home team, has boosted viewers’ response towards the IPL, observes MESH. Last year, there was a dip in the conversations during the initial matches because IPL (then) was followed by ICC WC T20, in which the Indian team’s performance was disappointing.
As far as the teams go, Mumbai Indians and Kolkata Knight Riders took the top two positions on the leadership board.
This year, various teams rolled up interesting hashtags for promotional purposes. So far Mumbai Indians’ #CricketMeriJaan seems to be most recalled team hashtags followed by #PlayBold by Royal Challengers Bangalore.
The splendid performance by Gautam Gambhir has put him in the number one position on the social popularity chat. Despite a weak start, MS Dhoni continues to be popular with Indian fans.