VIVO Pro Kabaddi Season V continues to create records. The latest is a record-breaking raid into the TV viewership ratings. The action on the opening day of Season V has registered a cumulative reach of over 50 million, which is an unprecedented 59% jump over the TV viewership data on the Season 4 Day One data.
The week 30 BARC (Broadcast Audience Research Council) data reveals that Karnataka has made a highly significant 137% contribution to the record growth in Season V viewership numbers. Among other markets, Andhra Pradesh has registered a 48% growth while viewers in Maharashtra grew by 22%.
“I believe this is the first big year for sports beyond cricket (in India). The spectacular growth in viewership for kabaddi is a testament to this journey. It is heartening to see the response VIVO Pro Kabaddi has evoked from millions of fans across the country, cutting across geographies and demographics and I am truly overwhelmed by its success and rapid rise,” said Star India MD Sanjay Gupta.
The record spree for the PKL has started much before the dice was rolled for Season Five. With four new franchisees coming on board, PKL became country’s biggest sports league, featuring 12 teams, 130+ matches and action spread over 13 weeks. A Rs 300 crore, five-year sponsorship deal with Vivo was second only to cricket and like a national record for non-cricketing sports in India. The PKL for the first time has also surpassed an estimated Rs 120 revenue mark in terms of sponsorship.
The launch of Star Sports First, India’s first free-to-air private sports channel, and Star Sports Tamil, the regional language dedicated sports channel, has help kabaddi reach more and wider audience than ever before.
Pro Kabaddi is being aired on the Star Sports network, including the recently launched FTA channel Star Sports First, regional channel Star Sports 1 Tamil, in Kannada on Star Suvarna Plus, in Telugu on Star Maa Movies, and Hotstar.