The Vodafone Premier Badminton League (PBL) has joined hands with Child Rights and You (CRY), a leading NGO working on the child rights for the last four decades to use it as a vehicle to promote children’s cause through sports.
Ace Indian doubles shuttler Ashwini Ponnappa, a constant support to CRY’s initiatives and will once again be the guiding face for the cause in the upcoming edition of PBL.
The Indian NGO, with 850 such initiatives has worked with parents and communities across 23 States in India, has been striving towards creating a lasting change in the lives of more than 20,00,000 underprivileged children.
Believing in a child’s right to have a happy childhood, CRY wishes to achieve its vision to facilitate a healthy and creative environment for children with sports playing an integral role in their development. With this association and world’s leading badminton stars advocating every child’s ‘Right to Play’ through PBL, CRY believes that it will also help to empower children who are victims of child labour, dropping out of school and child marriage.
Speaking about the initiative, Prasad Mangipudi, Executive Director of SportzLive opined, “We are on the same page as CRY, sharing their concern and vision and would be elated to put forth a helping hand for the betterment of these children. PBL has been intrinsic in inspiring youngsters and tying up with CRY allows this generous opportunity to reach out to the less-privileged children and empower them for a journey of a champion.”
After football, which has shown heartening results in its project areas, CRY aims to utilize badminton as an important gamut, where stalwarts of the sports like Carolina Marin, Saina Nehwal, PV Sindhu amongst others will be encouraging to pursue the sport to understand how impactful it can be in a child’s life.
“It is a pleasure to be associated with Vodafone PBL. CRY and PBL share the same vision of a happy childhood and their ‘Right-to-play’. From our experiences, we have seen sports as one of the biggest influencers in a child’s life. PBL is a great forum to build awareness on some of the most critical issues in the domain of child rights. An informed society shall go a long way to improve the plight of our country’s children. This collaboration adds another chapter in our fight to ensure a lasting change in the life of a child,” Suma Ravi, Regional Director (South), CRY.
CRY, which works mostly out of Delhi, Mumbai, Kolkata, Bangalore, and Chennai, through this new collaboration, expect to take their efforts a notch higher using sports as an effective tool to bring about change.
The Vodafone Premier Badminton League Season 4 is badminton world’s richest prize money professional tournament, offering a total prize of INR 6 Cr. The league is conducted by SportzLive, licensee partners of PBL and is organised under the aegis of Badminton Association of India.
The league this year is scheduled from December 22 to January 13 with nine teams – Delhi Dashers, Mumbai Rockets, Hyderabad Hunters, Awadhe Warriors, Chennai Smashers, Bengaluru Raptors, Ahmedabad Smash Masters, North Eastern Warriors and Pune Seven Aces – se to battle out in 5 different cities of India, including Mumbai, Pune, Hyderabad, Ahmedabad and Bengaluru. Matches will be telecast live on Star Sports with live streaming on Star India’s OTT platform Hotstar.