Vodafone ropes in Vishwanathan Anand for #SmartestMove campaign

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Vodafone India has roped in chess grandmaster Vishwanathan Anand to drive its #SmartestMove campaign.

Anand will be the face of Vodafone’s innovative postpaid plans campaign and promote the brand’s recently introduced postpaid smart plans under tagline Vodafone RED, which is offering free subscription of Amazon Prime and Vodafone Play; Complimentary Mobile Insurance for smartphones up to 2 years old and Free International Calling and Roaming.

Anand has taken to Twitter to announce his association with the brand.

Beginning July, Anand is seen making some smart moves, endorsing Vodafone RED.

A series of three television commercials will show him propagating to popular cricket presenter Gaurav Kapoor the benefits of choosing a smartest postpaid plan. The campaign will focus on the key differentiators of Vodafone RED like Entertainment, International Roaming, Complimentary Mobile Insurance and Lowest Bill Guarantee across TV, Print and Digital media.