Walt Disney’s ESPN+ crosses one million paid subscribers mark

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ESPN+, an OTT streaming service owned by sports broadcaster ESPN and Walt Disney, has reached its first milestone of crossing the one million paid subscribers mark.

Launched in April, the direct-to-consumer streaming service from The Walt Disney Co. offers supplemental sports coverage and is an add-on subscription to ESPN’s core linear networks.

ESPN+ portfolio of live sports content includes Major League Baseball (MLB), Major League Soccer (MLS); Ultimate Fighting Championship (UFC), National Hockey League (NHL) along with premium offerings from cricket, rugby union, tennis, and boxing.

The services that costs $5 per month or $50 per year also includes original programming such as “30 for 30” documentaries and “Detail” from Kobe Bryant, the Little League World Series; and live esports streaming.

Kevin Mayer, chairman, Direct-to-Consumer and International at Disney, said, “Reaching 1 million paid subscribers is an important milestone for any video subscription service, but reaching this benchmark in such a short amount of time is an incredible testament to the teams from DTCI and ESPN who have worked tirelessly to bring this product to market and continually improve it since our April launch.”

“We believe growth will continue as we add features, distribution partners and more exclusive content in the coming months.”

“Adding ESPN Insider to ESPN+ did add some subscribers, but they account for a significant minority of the total,” a company spokesperson said in a statement. “The vast majority of the 1 million are new subscribers, who’ve signed up for ESPN+ since its launch in April.”

ESPN+ is part of a larger initiative at Disney to bring its content directly to consumers. The company also plans to launch a Disney-branded platform next year.