Watching a cricket match while on a flight or a cruise ship could now happen at the flick of a button.
The deal will see GEE’s partner airlines and cruise offer customers 1,140 hours of live cricket on board. It runs through 2019 and includes the 2017 Champions Trophy and 2019 Cricket World Cup.
The agreement between the two sides opens a new market for live cricket viewing which had not existed before.
Commenting on the deal, Campbell Jamieson, International Cricket Council General Manager, Commercial, said, “A key component of the ICC strategy is to create an environment where cricket is exciting to play and watch, while improving the quality and reach of the international game.”
“Cricket is a leading global sport and ICC broadcasts will be well received by devoted fans and newcomers alike”, according to Jim Griffiths, Senior Vice President, Content Distribution and Purchasing, GEE.
The next major ICC competition the 2017 Champions Trophy begins on June 1, when England will take on Bangladesh at London Oval.
ICC Women’s World Cup is scheduled to be held in England around the same time. There might be plenty of action to catch up with, from anywhere in the world.